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Matt Britton is a National Bestselling author of YouthNation and founder of global digital marketing agency MRY, named by Mashable as "Digital Innovator Of The Year." Widely recognized as the preeminent expert on the Millennial Generation in the United States, Matt has consulted over half the Fortune 500 on youth marketing strategy including Procter & Gamble Visa, Coca-Cola, Nike, and Microsoft.